Methods and process for acquiring leads.
To generate quality leads, we have set up an innovative process to source leads, based on unique technologies:
Product benchmarkingAfter analyzing and defining our client’s needs (target, geographic segment, scoring, etc.), we build a user profile.
Framework creationBased on the benchmark, we build a framework tailored to our target: mailing kit, landing, mini website, webpage, etc. This framework is optimized both in terms of ergonomics and marketing. A team ensures that the user’s experience flows smoothly every day.
Media campaignWe use several channels to broadcast the campaign: SMS, email, native advertising, SEO, SEM, etc. Broadcasting tracking is done in real-time in order to ensure its quality.
Gathering dataWe receive leads in real-time in our centralized system. The user is prompted to wait a few seconds for the lead to be sent by our system (24/7 automated system).
Data controlOver 70 criteria are verified in order to assess the lead’s overall quality. There are 4 broad criteria groups: fraud detection, authentication of the information (most notably by validating the phone number by an SMS), control of the provided information’s consistency, and grading requests on a scale of 10.
Lead profilingIf data control was successful, our algorithms analyze and profile data so as to direct leads to the right advertiser.